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How to find a good investment in the property market

August 4, 2023

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how to find a good investment in the uk property market

Article Summary

  • In the UK, people consider a gross rental yield of around 5-7% reasonable, properties that offer more present a premium investment opportunity.

  • Investing in areas with potential for infrastructure development, regeneration, or increased economic activity can lead to higher capital appreciation.

  • People are often willing to pay a premium for properties located near parks, gyms, restaurants, and public transport hubs.


Investing in the UK property market can be a rewarding endeavour, offering potential for rental income, capital appreciation, and long-term financial security. However, like any investment, it requires careful consideration and research to ensure success. In this article, we’ll delve into the key factors to focus on when searching for a good investment property in the UK, with a particular emphasis on rental yields, capital appreciation, location, tenant demand, and amenities and facilities.


Rental Yields: The Foundation of Income Generation

Rental yields play a crucial role in determining the profitability of an investment property. This metric measures the annual rental income as a percentage of the property’s value. To calculate it, divide the annual rent by the property’s purchase price and multiply by 100.

For a good investment, aim for rental yields that are in line with the current market average. In the UK, people consider a gross rental yield of around 5-7% reasonable. Research the local market to understand the prevailing rental rates and demand for rental properties in the area.


Capital Appreciation: Building Long-Term Wealth

Capital appreciation refers to the increase in the value of a property over time. While rental income provides short-term cash flow, capital appreciation can significantly contribute to long-term wealth accumulation. Research historical property price trends in the chosen location to identify areas that have consistently shown growth.

Investing in areas with potential for infrastructure development, urban regeneration, or increased economic activity can lead to higher capital appreciation. However, it’s important to note that property prices can be cyclical, so a long-term perspective is crucial for capitalising on appreciation.

uk property investment

Location: The Heartbeat of Property Investment

The old adage “location, location, location” holds true in property investment. The location of a property can greatly influence its rental potential and capital appreciation. Look for areas with strong job markets, good transport links, and proximity to essential amenities like schools, healthcare facilities, and shopping centres.

Urban areas and cities tend to have higher tenant demand due to the concentration of jobs and services. However, suburban locations can offer a quieter lifestyle and may have lower property prices, potentially leading to better rental yields.


Tenant Demand: Ensuring a Stable Income Stream

Tenant demand is a pivotal factor that determines how quickly you can find and retain tenants. Research the local rental market to identify areas with high demand for rental properties. University towns and cities, for instance, often have a steady stream of students looking for accommodation.

Consider the demographic trends in the area. An aging population might indicate a demand for smaller, accessible properties, while a growing tech sector could lead to a need for modern apartments suitable for young professionals.

Amenities and Facilities: Attracting Quality Tenants

Amenities and facilities in the vicinity of the property can greatly impact its attractiveness to potential tenants. People are often willing to pay a premium for properties located near parks, gyms, restaurants, and public transport hubs. Proximity to good schools is also a major draw for families.

Areas undergoing urban renewal or gentrification might present opportunities for investing in properties that are currently undervalued but likely to become more desirable as amenities improve. Regeneration projects often present long-term benefits for investors, as the area is drastically improved over time and both the capital and rental yields increase due to a rise in demand.



Investing in the UK property market can be a lucrative venture, offering both rental income and potential capital appreciation. To find a good investment property, it’s essential to consider factors such as rental yields, capital appreciation potential, location, tenant demand, and nearby amenities. Conduct thorough research, stay updated on market trends, and consider seeking advice from our real estate professionals to make well-informed investment decisions.

Remember that patience and a long-term perspective are often key to reaping the rewards of your property investment journey. It is crucial that you assess what your goals and aims are before starting your property investment journey, so your investment consultant can help you to achieve or even exceed your expectations.

To learn about the property investment opportunities above, or to find out more about how property investment works, get in touch with the experts at North Property Group today.

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