Key Highlights

With a prime focus on key cities across the UK, there are lots of new opportunities for growth to be discovered in lesser known areas. The North of the UK has often attracted investors for years, owing to its high rental yields and often much cheaper housing, compared with the South. While cities like Leeds and Manchester have been enjoying significant interest and investment, there are still areas in the North that remain relatively untouched.

One such city is the Yorkshire city of Bradford, situated just to the west of Leeds. The Bradford property market has started to become a top destination for investors, owing to a rich cultural history, industry, and strong student population. It’s one of the UK’s youngest cities, with more than a quarter of the population under the age of 20. It’s a great area for those looking for a steady cash flow and high potential for long term growth. Keep on reading for a list of reasons why you should make Bradford your next buy to let destination.

Reasons to Invest in Bradford

Affordability

Bradford is a great place for investors starting out in their careers, or for those with a smaller budget. Property prices in Bradford are significantly lower than in cities like London, Manchester, or Leeds, allowing investors to enter the market with a relatively modest initial input. 

According to Rightmove, properties in Bradford averaged at a price of £160,086 from September 2023 to September 2024. The bulk of sales were terraced homes, which sold for £122,174. Semi-detached properties went for £171,363 and detached properties sold for £298,887. This makes investing in Bradford a relatively cheaper strategy than other cities in the UK, with a lot of room for long-term capital appreciation.

Growing Economy

Bradford’s economy might be smaller compared to most cities, but that doesn’t mean it isn’t growing or isn’t impressive in its own right. Thanks to key industries, the economy has a worth of £11 billion, making it the 10th biggest economy in all of England. Currently enjoying strong periods of economic growth, it is expected that this will grow substantially over the next few years. It is the base for Morrisons, Yorkshire Water, Hallmark Cards, Arris and Yorkshire Building Society – all major employers in the city. 

Rental Yields

 Bradford offers some of the best rental yields in the UK, depending on the property type and location. These yields are higher than many other cities, ensuring a steady income stream for investors. The high rental demand combined with lower property prices means investors can achieve impressive returns on their investment. The average rental price in Bradford is £600, and in some key areas properties can fetch investors up to 8% rental yields.

A City of Culture

Bradford has a rich cultural history, making it a fascinating, almost educational, place for visitors and residents alike. Only a couple of years ago, Bradford was named as the UK’s 2025 city of culture, recognising a fascinating cultural tapestry that has become an integral part of British culture. Plenty of events will be taking place across the city throughout 2025, featuring artists such as David Hockney, performance art, live music, and much more – all of which are expected to attract visitors, making Bradford a great place to invest in short-term let apartments. This recognition is set to create plenty of new jobs, invest in young people and the arts, and help people see Bradford just as culturally relevant as other key cities in the UK.

It has also been designated as a UNESCO City of Film and offers a variety of museums, galleries, theatres, and events that entice visitors and residents alike. This vibrant cultural scene attracts tenants and contributes to the overall growth of the rental market.

Growing Population

The population of Bradford has been steadily increasing, driven by a mix of students, young professionals, and families seeking affordable housing. Bradford is home to over half a million residents, and this number continues to rise, creating a strong demand for rental properties. Additionally, with two universities – the University of Bradford and Bradford College – there’s a constant stream of new and old students needing accommodation, making student lets one of the best investment methods in the city.

Student Population

As mentioned, Bradford has a thriving student population, thanks to the University of Bradford and Bradford College, which makes it an ideal location for student buy-to-let investments. With thousands of students joining each year, there is a steady and consistent demand for rental properties, especially those located near the university or with easy access to public transportation. Student accommodation can generate higher rental yields, particularly if the property is furnished and equipped with amenities that appeal to student tenants.

Regeneration Efforts

Bradford is currently undergoing extensive regeneration, with a number of key projects taking place within the city centre to elevate it. Bradford Council has invested millions in infrastructure, improving transport links and adding retail spaces and cultural attractions, in a drive to boost wealth, create jobs, and attract more people. The Bradford District Growth Strategy aims to create thousands of new jobs, improve transportation, and enhance the quality of life for Bradford citizens.

Strategic Location

Bradford’s strategic location is a big selling point for property investment, as it boasts strong connections and easy transport links. Leeds, Manchester, and even London are easily accessible, making it a great option for working professionals who commute and want to stay closer to home or live in a cheaper area. The city is well-connected via the M62 motorway and consistent train transport links, allowing for easy commuting. 

For nature lovers, Bradford is also surrounded by lots of green spaces, such as the Yorkshire Dales National Park and Ilkley Moor, providing residents with urban living and access to nature. These green areas not only enhance the quality of life for tenants but also make Bradford a desirable location for those who prioritise outdoor activities.

Summary

North Property Group is a property investment agency and lettings agency focusing on luxury and premium UK real estate. We secure deals with high-scale developers to deliver the best off-plan developments to investors. We’re constantly expanding to new ventures and cities, and Bradford is next on our list.  

We’re experts in property, with over six years of experience in the industry. For those starting out in their investment journey, we can offer financial advice and guide you through your options. Working alongside premium developers, we are committed to delivering premium residences across the Bradford area. Book a free consultation with us today to start your journey of investing in off-plan UK property.