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Where To Invest In London Property

April 5, 2024

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Key Highlights

  • London might seem overhyped and over-invested, but that's far from the truth.

  • The UK capital should still be at the top of any investor's list, with plenty of suburbs and neighbourhoods waiting for regeneration.

London’s population is predicted to reach dizzying heights of 11 million by 2030. While the population continues to grow exponentially and more and more regeneration plans are taking place across the city, this leaves the question:

Is there anywhere left to invest in property in London?

The answer? Yes!

London has always held timeless appeal for both investors and renters alike. It attracts hundreds of thousands of people from all over the UK and the world, from students to young professionals, looking for a fresh start in the city. There are still plenty of London areas that offer exciting new opportunities and strong rental yields for investors.


Why Invest In London Property

One of the biggest reasons London is still on the top of any investor’s list is it is a city that keeps on giving. The city recently surpassed 9 million people, with this figure predicted to hit 11 million by 2023. There is a high demand for rental properties, twinned with a shortage of housing and high rental prices – this makes it the perfect investment hotspot.

The city is a great place for those looking to build wealth through long-term rental income and capital appreciation. The average house price in London still shows strong growth and the possibility for high returns. According to Rightmove, the average house price was £712,108 in the past year. Looking at the specifics, the main sales during this period were flats which sold for an average of £550,106; terraced properties sold for an average of £786,936. From this alone, it shows that the London property market continues to be extremely profitable and stable.

Likewise, the average rental price also indicates strong growth. Zoopla also showed the average monthly rent in London stands at over £2,250. This presents an increase from approximately £2,190 per month in the same quarter of 2022.

Here are a few neighbourhoods and areas to consider when choosing your next buy-to-let London property.


Where To Invest In London Property

Canary Wharf

While it might seem like Central London has had its fill of regeneration and new developments, there are still plenty of hotspots left to take advantage of. A surprising one would be none other than London’s world-famous and revered financial district, Canary Wharf.

Canary Wharf is situated right in the very heart of London’s bustling centre. The neighbourhood draws a lot of appeal for hard-working, young professionals – especially those working in the financial, tech, and fintech sectors. Plenty of brand names and major banks have their headquarters in Canary Wharf, including companies such as Barclays, Citigroup, Clifford Chance, Credit Suisse, JP Morgan, Ernst & Young, Fitch Ratings, HSBC, KPMG, MetLife, and many more.

As more and more young professionals flock to this area to work, this presents an attractive investment opportunity for investors looking to capitalise on the countless regeneration projects happening in Canary Wharf and the influx of high-quality renters.

Canary Wharf Properties


  • Located in the vibrant area of Canary Wharf
  • Yields up to 6%
  • Hotel-style amenities
  • Breath-taking views of London
  • Luxurious development
  • 11 minutes from Canary Wharf Underground link
  • Highly desired area for home-owners and investors


  • Located in the highly-sought after Zone 1 area
  • £2.5 billion regeneration scheme
  • 28-acre development in Zone 1, London
  • Three minutes from the Elephant & Castle Underground link
  • 360-degree views of the Capital
  • Sustainable living in the heart of London 
  • All units come with a balcony or terrace



As London grows and expands, more and more residents are looking to the outskirts of the city to find calm and quiet and to escape soaring rental prices in London. One such borough is the north-west borough of Harrow. Harrow is a leafy and quiet suburb on the outskirts of inner London.

This unassuming borough has held timeless appeal and has a steadily growing population. It is mostly known for being the home of Harrow School, a world-class independent boarding school for boys aged 11 to 18. The school has been leading the way in education and knowledge for over five centuries, producing some of the greatest talent the world has seen. Notable alumni include Winston Churchill, Benedict Cumberbatch, Laurence Fox, and multiple Nobel laureates. 

One of the main reasons why Harrow has become so popular with renters is its proximity to London and its excellent transport links. It is only a 30-minute tube journey from London’s city centre and a 14-minute national rail journey from London Euston station, connecting the suburb to London and beyond. It is also a short drive from both Heathrow and Luton airports. Its strong connections to the city and beyond make it an attractive choice for commuters to the city, who are looking for peace and quiet.


West Kensington

For those looking for more luxury, high-end developments, then look no further than the enigmatic and esteemed borough that is West Kensington. The area is densely residential, with a high population of quality renters and homeowners. Quiet and safe, it is one of the most sought-after locations in London. Teeming with high-end shops, bars, art galleries, and eateries, it has become a popular destination for London’s elite. 

West Kensington

  • Prime Kensington location
  • Zone 1 London
  • Luxury Specification
  • Excellent Transport Options
  • Private Working Areas
  • Gated Gardens for Residents


East London

East London has seen a surge in popularity in recent years, with trendy suburbs such as Bethnal Green and Hackney attracting young professionals and creatives alike. It is full of art galleries, museums, things to do, and other exciting creative outlets taking place all over the area every single night. Not only is it popular with a younger crowd, but it is also a fine location for families looking for somewhere interesting and immersive to raise their children.

While most of the area is in development, there are still plenty of new residential developments and areas to take advantage of.


South London

Often unfairly overlooked, south London boroughs have become increasingly popular for London residents looking for cheaper rents and peace and quiet away from the city centre. Culturally and ethnically diverse, south London has many opportunities to offer for both residents and investors alike. 



Property investment in London hasn’t hit a plateau – this is only just the beginning. Even after recent setbacks such as the COVID-19 pandemic, it is clear that the property investment London market has weathered the storms and continues to rise.

For those looking to branch out into the London buy-to-let market, the best way to start is to get quality advice from a property investment agency.

North Property Group is a property investment agency and lettings agency with a focus on upmarket, quality UK real estate. We secure deals with high-scale developers to deliver the best off-plan developments to investors. Our trained team has an in-depth knowledge of the UK’s real estate market and can provide professional advice to help you find the best investment opportunities when they arise. Book a free consultation with us today to find out more.

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The Bailey

From £249,950

Yield: 13.5%
   In Construction
   Est. Q4 2024
   Lease Length: 250 Years

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